Wednesday, October 26, 2011
Socialammo Twitter Tips
11:07 PM | 
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Social Ammo Social Network Marketing
#1: Share valuable content in your own voice
Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand.
Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you.
You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. Then you’ll see a marked improvement in your retweet and click-through rates.
#2: Use keywords in your tweets
Keywords have been and continue to be a relevant and driving force for web content (whether we’re talking about a website, blog post, Facebook update or a tweet). Keywords are the backbone of content.
So I’d have to say hands-down, my best Twitter marketing tip for business is to make a list of keywords that best describe your business and industry. Use these words as you compose your 140-character posts.
Think quality over quantity. Make every character and tweet count!
#3: Share links to useful content
Sharing links to useful content is, statistically speaking, more effective at growing and retaining followers than “engaging” with them in conversation.
That’s not to say that conversations aren’t useful in helping people to like you, but if you want to grow your fan base, you need to share more links than you do @replies.
#4: Use search features to discover what your clients want
Use the search feature in a Twitter tool like HootSuite to watch for conversations about a problem your business can solve. It will give you insight into what is on your prospects’ minds and provide an open door for you to help them.
Try providing a link to a great article or video that answers their question. This one action could lead to an ongoing dialogue that in turn may lead to a customer relationship later.
#5: Connect with the right people and tweet with them
There are two crucial things businesses should focus on when implementing their Twitter strategy.
The first is not finding just anyone to follow in hopes that they follow you back, but finding relevant people to follow who are more likely to follow you back. You can bloat your account to 100,000+ followers, but if they are not interested in your content, it gets you nowhere.
You need to be using tools such as Follower Wonk, Twellow and Wefollow to find people who are in your region (if you’re a local business) and interested in your industry. Then start following them.
The second is after you find your targeted audience, don’t just tweet at them—tweet with them. Follow their conversations; add in your two cents from time to time. Follow anyone who talks about your brand and thank them for their compliments or help them with their concerns. Follow anyone who talks about your industry and show why you are an authority.
Doing these things will help you run a successful Twitter campaign that will give your brand exposure as a leader in your industry!
#6: Use a classic icebreaker
Most followers become nameless, faceless numbers on a follower list. Remember when networking used to be about meeting people face to face? Icebreakers were important then, and they’re just as important now in the virtual world.
Icebreakers help you share a common connection with a stranger—and make you memorable enough to begin and sustain a long-term relationship.
When you find relevant tweets from among your followers, retweet their blog link—and follow the author’s feed. Then send them an @message, detailing something insightful about their blog post. At the end of the tweet, link to a similar post you’ve written.
This should result in more blog comments, retweets and followers, all from 10 minutes of effort. Twitter is all about icebreakers, and collecting followers who instantly recognize you in a sea of faces. Invest time in your introductions and they’ll make all the difference to your feed.
#7: Cultivate relationships
Pay attention when someone tweets about your blog posts or retweets something you’ve shared. When you are building a business, never take it for granted when people help you spread the word. Start by thanking them for the tweet. And take it a step further: add them to a private list for tweeters and retweeters.
At least once every day for five minutes, review the tweets in that list. Look for great content that you might have missed, information from smart people you need to follow and conversation trends you might have missed. Jump into conversations, retweet items your community would appreciate and thank people for sharing great things.
But most of all, get to know more about these people who volunteered to become part of your team by sharing your content. It’s all about relationships, and Twitter helps you build relationships with these important members of your community.
#8: Engage your audience
Find ways to reach out and engage your audience. Too many businesses want to just set their Twitter feed on autopilot or constantly push promotional content.
Although there is a place for the promotional tweet, your feed will receive much more attention if you make it a resource for your followers. Sharing articles of interest, leading discussions on topics important to your industry, answering questions and sometimes just being there can do this.
It’s about creating relationships and building trust in those relationships. Although they may not be clients now, when the time comes, you’ve already cleared the first hurdle for your followers.
#9: Be helpful
Plenty of people are filling up Twitter streams with the tech-equivalent of screaming infomercials to buy things. Effective marketing on Twitter takes time. But it also takes more than just selling or pushing your message.
Engaging and interacting with your consumers in a consistent and helpful way will keep your product or service at top of mind. Not everyone needs your offering right now. You want to provide information and solutions that keep them reading, so when they need what you have, they know you’re there for them.
#10: Transparency lends credibility
If you mess up, admit it. If you don’t know the answer to a question, admit it. If you’re inexperienced, admit it. If you’re willing to admit that your business is not perfect and is a work-in-progress or open to suggestion, your audience is more likely to take you seriously. You build your company’s credibility and trustworthiness.
The quickest way to lose credibility? If, as a business, you attempt to cover-up, lie or over-promise and under-deliver.
Be honest, be real and be transparent.
#11: Use hashtags to create and curate conversations around your brand
You can reward your followers when they participate by retweeting them or displaying their tweets on your site or blog.
Bergdorf Goodman is a high-end clothing and shoe retailer that is using the Instagram photo app as well as a Twitter hashtag (#BGShoes) to encourage fans to tweet pictures of their shoes (purchased at BG of course) around the city of New York.
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